What We Do

It All Fits Together

Like solving a puzzle, the greatest rewards are realized when an insight-driven strategic plan unites with perfect execution. At the Collaborative Marketing Group, we have a successful track record of providing our client partners with effective, profitable program ideas by matching up sound consumer insights with our knowledge of retail landscapes.

Shopper
Marketing

We plan and execute hundreds of programs every year that drive growth for our clients’ businesses, while improving the shopper’s experience as they encounter touch points along the path to purchase.

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Focus on Execution

By combining brand guidelines and strategies with our retail knowledge, we deliver results for our clients AND their customers.

Partnership Marketing

Through years of implementing impactful partnership programs, we have built an impressive list of CPG contacts and resources to approach developing new campaigns.



 

OUR WINNING PROCESS

  • SOUND INSIGHTS +
  • BRAND STRATEGY +
  • FLAWLESS EXECUTION =
  • WINNING SOLUTIONS

What we offer

We provide marketing solutions for our clients AND their customers (key retailers), by offering a wide variety of marketing and promotion services.

Shopper Marketing Planning

Partner Solicitation, Negotiation & Contract Development

Program Execution

Full service creative & concept development

Digital marketing strategy & activation

Post promotion reporting & evaluation

Budget Management

Sweepstakes, rule writing and fulfillment



Who We Work For…

OUR CLIENTS

CMG works with CPG companies of all sizes. Our approach to servicing these clients is the same no matter their size. The first, and most important step in our approach is to immerse ourselves in our client's organizations to better understand their objectives, strategies, and internal systems, so that we can plan, develop and execute successful marketing plans.

THE CUSTOMER

The customer (retailer) is king, and without the proper knowledge and expertise, any Shopper/Partnership Marketing program can quickly be derailed before it even gets started. CMG has executed account specific programs at retailers throughout North America for 15 years, and our Senior Management team has over 60 years of combined experience planning and executing these programs.

THE SHOPPER

CMG has demonstrated time and time again that shoppers respond to our programs. We provide a robust balance of offers and tactics that exceed both retailer expectations and our clients desire to reach their most important consumers.