CMG Creative

Our creative foundation is built on understanding our clients’ brands and ensuring their standards are upheld, every time. With extensive experience, our team excels at developing original concepts or adapting provided layouts and visuals to deliver impactful program elements.

CREATIVE GALLERY

Key Visual

keyvisual_DMpineapple_900X900
keyvisual_HamHelp_900X900
keyvisual_Suddenly_900X900 (1)
keyvisual_Frefresh_900X900
keyvisual_delmonte_900x900
keyvisual_realmesa_900x900

Store Signage

StoreSignage_CollegeInn_900X900
StoreSignage_hamhelper_900X900
StoreSignage_FLOS_900X900
StoreSignage_bubblefruit_900X900
StoreSignage_KitchenBasics_900X900
StoreSignage_Rana_900X900

Digital

Digital_Eagle_900X900
Digital_DelMonte_900X900
Digital_DM_900X900
Digital_hamhelper_900X900
Digital_DM2_900X900
realmesaphone

Recipe Dissemination

Contadina_AD_900X900-1
recipediss_TRO_900X900 (1)
recipediss_basic_900X900
recipedis_conta_900X900
recipedis_tomato_900X900
recipediss_delmonte_900X900

Purchase Incentive

Purchase_DelMonte_900X900
Puchase_HamHelper_900X900
Purchase_Rana_900X900
Purchase_Suddenly_900X900
Purchase_Publix_900X900
Purchase_DM_900X900

Display

Heinz_Cooler_900X900-2
Enjoy_Life_900X900 (1)
McCormick_Shelf_Sign_900X900
Pilsbury_Endcap_900X900
Display_Cinn_900X900
Display_FLOS_900X900

New Product Introduction

Intro_Joyba_900X900
Intro_TRO_900X900
Intro_rana_900X900
Intro_gel_900X900
Intro_delmonte_900X900
Intro_rana2_900X900

Awareness & Trial

Awareness_DelMonte_900X900
Awareness_Contadina_900X900
Awareness_Azteca_900X900
Awareness_OrganicValley_900X900
Awareness_Rana_900X900
Awareness_KitchenBasics_900X900

Case Studies

Del Monte Sam’s Club Holiday Conversion Campaign

Challenge
Drive conversion through repeat purchase of Del Monte® Vegetable multi-packs at Sam’s Club while delivering recipe inspiration promoting the Green Bean Casserole recipes as a holiday side solution.
Solution
Utilized retailer media group to encourage repeat purchase of Del Monte® Vegetable multi-packs with Holiday side inspiration via an on-site display campaign focused on delivering impressions in high-traffic areas such as the homepage and category shelf. Complemented the digital campaign with in-store demos to drive awareness of Green Bean Casserole and incent purchase in-store during heavy foot traffic/high volume time of year. Sales team leveraged shopper marketing activity to secure display.
RESULTS
Program successfully drove conversion, repeat purchases and incremental sales from Sam’s Club shoppers.
61.9%
PERCENTAGE OF AD EXPOSED REPEAT BUYERS
9.7%
CAMPAIGN SALES LIFT
$17.76
CAMPAIGN ROAS

popcorn indiana walgreens’ summer buy rate program

Challenge
Drive incremental purchase of Popcorn Indiana® by Walgreens shoppers who are new to the brand.
Solution
Delivered a combination of in-store and targeted digital tactics, along with a purchase incentive to reach new shoppers. Executed a 4-week campaign of new item shelf tags that amplified an instant $1.00 off digital coupon. To drive awareness and engagement at shelf, campaign also incorporated mobile digital offsite display ads targeting shoppers prior to and when entering Walgreens’ stores.
RESULTS
Program delivered on its quest to reach new shoppers and drive incremental sales.
71%
SHOPPERS THAT UTILIZED THE COUPPON BUT HAD NEVER PURCHASED POPCORN INDIANA
9.1%
COUPON REDEMPTION RATE WHICH EXCEEDED THE BENCHMARK OF 5-7%
$52k
INCREMENTAL SALES DUE TO THE PROGRAM
 
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