Joyba Summer at Walmart

CHALLENGE

Drive awareness and conversion of JOYBA® Bubble Tea from amongst new and existing shoppers to drive velocity during the Summer.

SOLUTION

Executed a comprehensive omnichannel campaign to promote JOYBA® Bubble Tea, utilizing pre-planned sponsored search listings, Rollback and promotional shelf tags, and an Ibotta shopper reward. The campaign incorporated additional elements such as Walmart Connect for off-site and on-site promotions, as well as TikTok placements. Ratings & Reviews on Walmart.com were leveraged to build brand credibility, and a digital display billboard in Bentonville, AR was employed to drive awareness.

RESULTS

The program effectively boosted sales momentum and enhanced awareness of JOYBA® Bubble Tea among both new and returning customers.

35K
Converted buyers, of which 66% were new to the brand
37%
Campaign sales lift
10 MIL+
Total impressions delivered

Del Monte “For The Love Of Sides” Holiday at Kroger

CHALLENGE

Increase conversions among Kroger shoppers during the key holiday season by inspiring consumers with holiday recipes featuring Del Monte® and Kitchen Basics® products.

SOLUTION

Leveraged Kroger Precision Marketing and its partnership with Chicory to position Del Monte® and Kitchen Basics® as essential ingredients for holiday side dish recipes. Two waves of targeted on-site ads were deployed on Kroger.com to drive conversions and engage shoppers effectively.

RESULTS

Program boosted holiday season conversions at Kroger by engaging shoppers with festive recipes highlighting Del Monte® and Kitchen Basics® products as key ingredients.

56%
PERCENTAGE OF SALES FROM NEW AND LAPSED SHOPPERS
$15+
ON-SITE MEDIA ROAS, DRAMATICALLY EXCEEDING TYPICAL BENCHMARKS
$440K
ATTRIBUTED SALES FROM CHICORY CAMPAIGN

Del Monte Sam’s Club Holiday Conversion Campaign

Challenge
Drive conversion through repeat purchase of Del Monte® Vegetable multi-packs at Sam’s Club while delivering recipe inspiration promoting the Green Bean Casserole recipes as a holiday side solution.
Solution
Utilized Retail Experienced Network to encourage repeat purchase of Del Monte® Vegetable multi-packs with Holiday side inspiration via an on-site display campaign focused on delivering impressions in high-traffic areas such as the homepage and category shelf. Complemented the digital campaign with in-store demos to drive awareness of Green Bean Casserole and incent purchase in-store during heavy foot traffic/high volume time of year. Sales team leveraged shopper marketing activity to secure display.
RESULTS
Program successfully drove conversion, repeat purchases and incremental sales from Sam’s Club shoppers.
61.9%
PERCENTAGE OF AD EXPOSED REPEAT BUYERS
9.7%
CAMPAIGN
SALES LIFT
$17.76
CAMPAIGN
ROAS

popcorn indiana walgreens’ summer buy rate program

Challenge
Drive incremental purchase of Popcorn Indiana® by Walgreens shoppers who are new to the brand.
Solution
Delivered a combination of in-store and targeted digital tactics, along with a purchase incentive to reach new shoppers. Executed a 4-week campaign of new item shelf tags that amplified an instant $1.00 off digital coupon. To drive awareness and engagement at shelf, campaign also incorporated mobile digital offsite display ads targeting shoppers prior to and when entering Walgreens’ stores.
RESULTS
Program delivered on its quest to reach new shoppers and drive incremental sales.
71%
SHOPPERS THAT UTILIZED THE COUPON BUT HAD NEVER PURCHASED POPCORN INDIANA
9.1%
COUPON REDEMPTION RATE WHICH EXCEEDED THE BENCHMARK OF 5-7%
$52k
INCREMENTAL SALES DUE TO THE PROGRAM
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