In A Crowded Market Place, CMG Is A Partner You Can Rely On
We Are CMG
Collaborative Marketing Group (CMG) is a Shopper & Partnership Marketing EXECUTION agency, with a successful track record of providing a strategic, cost efficient solution for retail marketing programs.
We focus on delivering results for our clients by utilizing our knowledge of their Brands and Retailers to effectively plan and execute successful marketing programs.
The relationships we build with our clients’ direct & broker sales organizations allow us to create impactful events that drive profitable volume.
We focus our Account and Creative teams on understanding our clients’ objectives to create the right programs to win with their key retailers and consumers.
A Recognized Agency
Clients We Work With
It All Fits Together
Like solving a puzzle, the greatest rewards are realized when an insight-driven strategic plan unites with perfect execution. At the Collaborative Marketing Group, we have a successful track record of providing our client partners with effective, profitable program ideas by matching up sound consumer insights with our knowledge of retail landscapes.
SHOPPER MARKETING
We plan and execute hundreds of programs every year that drive growth for our clients’ businesses, while improving the shopper’s experience as they encounter touch points along the path to purchase.
FOCUS ON EXECUTION
By combining brand guidelines and strategies with our retail knowledge, we deliver results for our clients AND their customers.
Through years of implementing impactful partnership programs, we have built an impressive list of CPG contacts and resources to approach developing new campaigns.
Our Winning Process
SOUND INSIGHTS +
BRAND STRATEGY +
FLAWLESS EXECUTION =
WINNING SOLUTIONS
What We Offer
We provide marketing solutions for our clients AND their customers (key retailers), by offering a wide variety of marketing and promotion services.
Who We Work For
OUR CLIENTS
CMG works with CPG companies of all sizes. Our approach to servicing these clients is the same no matter their size. The first, and most important step in our approach is to immerse ourselves in our client’s organizations to better understand their objectives, strategies, and internal systems, so that we can plan, develop and execute successful marketing plans.
THE CUSTOMER
The customer (retailer) is king, and without the proper knowledge and expertise, any Shopper/Partnership Marketing program can quickly be derailed before it even gets started. CMG has executed account specific programs at retailers throughout North America for 24 years, and our Senior Management team has over 70 years of combined experience planning and executing these programs
THE SHOPPER
CMG has demonstrated time and time again that shoppers respond to our programs. We provide a robust balance of offers and tactics that exceed both retailer expectations and our clients desire to reach their most important consumers.