Case Studies
Challenge
Drive conversion through repeat purchase of Del Monte® Vegetable multi-packs at Sam’s Club while delivering recipe inspiration promoting the Green Bean Casserole recipes as a holiday side solution.
Solution
Utilized retailer media group to encourage repeat purchase of Del Monte® Vegetable multi-packs with Holiday side inspiration via an on-site display campaign focused on delivering impressions in high-traffic areas such as the homepage and category shelf. Complemented the digital campaign with in-store demos to drive awareness of Green Bean Casserole and incent purchase in-store during heavy foot traffic/high volume time of year. Sales team leveraged shopper marketing activity to secure display.
Results
Program successfully drove conversion, repeat purchases and incremental sales from Sam’s Club shoppers.
Challenge
Drive incremental purchase of Popcorn Indiana® by Walgreens shoppers who are new to the brand.
Solution
Delivered a combination of in-store and targeted digital tactics, along with a purchase incentive to reach new shoppers. Executed a 4-week campaign of new item shelf tags that amplified an instant $1.00 off digital coupon. To drive awareness and engagement at shelf, campaign also incorporated mobile digital offsite display ads targeting shoppers prior to and when entering Walgreens’ stores.
Results
Program delivered on its quest to reach new shoppers and drive incremental sales.